Kolektif
NOBEL BİLİMSEL
Liste Fiyatı: 22,50 €
Kitapavrupa Fiyatı: 14,63 €
In an era defined by rapid technological disruption and unprecedented global uncertainty, Strategic Management: Theory, Practice, and Future Directions provides a vital, comprehensive blueprint for driving organizational excellence and long-term viability. Meticulously edited by Ebru Kasnak and Osman Yılmaz, this landmark volume seamlessly bridges traditional foundational frameworks with highly adaptive contemporary managerial practices.
Across sixteen comprehensively written chapters, expert contributors dissect core strategy tools including SWOT and PESTEL analysis, corporate governance, human resource leadership, and crisis resilience, while offering a deep exploration of the internal mechanics behind the Resource-Based View and dynamic organizational capabilities. Crucially, the text addresses the future landscape of the discipline by exploring digital transformation, artificial intelligence integration, and environmental sustainability.
Tailored specifically for academics, executives, and progressive decision-makers, this indispensable resource equips readers with the critical analytical tools and strategic agility required to confidently navigate market complexities, manage shifting competitive dynamics, and build a sustainable advantage.
ISBN
9786253644017
Baskı Sayısı
1
Dil
İNGİLİZCE
Sayfa Sayısı
368
Cilt Tipi
Karton Kapak
Kağıt Cinsi
Kitap Kağıdı
Boyut
16.5 x 24 cm
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