Entrepreneurship and Innovation in New Media Ecosystem: Proceedings of 3rd International New Media Conference (April 21, 2017, Istanbul, Turkey)
İSTANBUL GELİŞİM ÜNİVERSİTESİ YAYINLARI
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Contents / İçindekiler
Social Media and Hybrid Organizations: Which Culture? 1
Gaia MORETTI
Technology, Audiovisual and Contamination 25
Gianni AURELI
Criticizing Brands by Using Their Own Advertisements in the Social Media:
Consumer Adapted Advertisements as a New Form of Consumer Response 47
Çiğdem BAŞFIRINCI, Gülcan ŞENER
Pakistani Youth and Use of New Media 77
Lubna ZAHEER
Reading New Media Representations Through Dramaturgical Model:
The Answer to the Question “Which Me?” in the Context of Exteriorization
of Multiple Selves through Instagram 95
Burcu Kaya ERDEM, Rabia Zamur TUNCER
Gender Equality and Communicative Power of Individuals on Twitter: A Research
on Twitter Communication During 2014 Presidential Election in Turkey 125
Kamil DEMIRHAN
Did the Digital Music Platforms Killed Radio’s Music Box Function? A Study
on Music Platform Preferences of Students from the Faculty of Communication
Mihalis KUYUCU
Diffusion of Slow Media Innovation 179
Şule Yüksel ÖZMEN, Onur OĞUR
The Function of Marketing Communication in Malawi Tourism 197
Maryam CHILUMPHA
Gamification Applications in Hospitality and Travel Industry: Presenting
Current Situation and Offering a Unified Model Using New Media 221
Yaşar GÜLTEKİN, Zuhal ÇİLİNGİR ÜK
Design Features of Online Marketplaces: A Critical Appraisal 245
Merve TÜRKMEN BARUTÇU
Social Media Use in Organizations: A Cross-Country Analysis 263
Naciye Güliz UĞUR
Online Media Relations as a Strategy of Public Relations: A Research on Online
Press Rooms of the Most Liked Turkish Companies 275
Gaye Aslı SANCAR
New Media's Digital Bell-Jar Impact: A Review on Generation Z 297
Ayşe Aslı SEZGIN
Social Media and its Importance in Modern Era 319
Md Mahady HASAN
ISBN
6054827459
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