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Liste Fiyatı: 11,40 €
Kitapavrupa Fiyatı: 7,41 €
SATIŞ VAR (Geçici Olarak Temin Edilemiyor)
There are clearly many influences on an individual’s behavior. One method which has been suggested as a primary influence on behavior patterns is advertising. With flashy ads and funny jingles, advertising can sometimes convince us to purchase something, yet does advertising have such a large effect on the human psyche that it is actually making individuals ill? Furthermore, are there types of advertising that are more effective at persuading people to consume a certain product? Also, to what extent does branding play in this matrix?
ISBN
6051272986
Baskı Sayısı
1
Dil
İNGİLİZCE
Sayfa Sayısı
140
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Karton Kapak
Kağıt Cinsi
Kitap Kağıdı
Boyut
12.5 x 19.5 cm
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